Smart Pricing Table is interactive proposal software for agencies, firms & B2B companies

Free Agency Tool

Marketing Agency
Pricing Calculator

Model your agency's revenue, profitability, and growth potential. See your effective hourly rate, profit margins, and discover how small changes can dramatically impact your bottom line.

Your Agency Numbers

Adjust the values to match your agency

Services & Pricing

$

What you charge per client per month

$

Typical project-based engagement fee

$

One-time fee for new retainer clients

60%

60% retainers / 40% one-time projects

Agency Health Score

80/100Healthy

Monthly Revenue

$41.2K

$494.4K / year

Monthly Profit

$23.4K

56.8% margin

Effective Hourly Rate

$136

Average

Revenue Per Proposal

$5,150

8 proposals/mo

Client Lifetime Value

$31.0K

12 month retention

Break-Even Clients

8

14.4 active clients now

Revenue Breakdown

Retainer Revenue$36.0K/mo
Project Revenue$4,000/mo
Profit Margin56.8%

Growth Opportunities

See how small changes could impact your annual revenue

Raise Prices 10%

Increase retainers to $2,750/mo and projects to $5,500

+$48.0K(+9.7%)per year

Close Rate to 35%

Improve your close rate by 10 percentage points with better proposals

+$197.8K(+40.0%)per year

Send 11 Proposals/Mo

Send 3 more proposals per month to increase your pipeline

+$185.4K(+37.5%)per year

Scenario Comparison

Compare your current numbers against a goal scenario

Transform Your Proposals

Ready to Close More Proposals?

You just saw how much each proposal is worth. Now imagine closing more of them — with interactive pricing tables that let clients choose their own package and sign instantly.

Interactive proposals close at higher rates than static PDFs and Word docs. Smart Pricing Table makes it easy.

Schedule a Demo
See Sample Proposals

How to Price Your Agency Services

Master the fundamentals of profitable agency pricing with these four essential strategies

Know Your Numbers

The first step to profitable pricing is understanding your true costs. Most agency owners underestimate overhead and undercharge as a result. This calculator helps you see the full picture — from team costs to your effective hourly rate.

Price for Profit, Not Revenue

20-35%target margin

Revenue without profit is just activity. Healthy marketing agencies target 20-35% profit margins. If your margins are below 15%, it's time to raise prices, cut costs, or improve efficiency. Use the profit margin indicator above to gauge your health.

Maximize Close Rate

25%industry avg
35-40%top performers

The average agency close rate is around 25%. But top-performing agencies close 35-40% of proposals by using interactive pricing, professional presentation, and clear value communication. Even a 10-point improvement can transform your revenue.

Build Recurring Revenue

50-70%retainer mix

Retainers are the foundation of a sustainable agency. They provide predictable revenue and higher lifetime value. Use the retainer mix slider to see how shifting toward more recurring revenue dramatically stabilizes your business.

Frequently Asked Questions